Due to the positive response of the first ‘Pista ng Pelikulang Pilipino’ (PPP) that was spearheaded by the Film Development Council of the Philippines (FDCP), as it began the tradition of celebrating Philippine Cinema as a whole and it also actively solicited support for the industry’s growth and development; it recently launched its second year on Thursday, May 3 at Max’s Restaurant on Scout Tuason, Quezon City.
Launched in August 2017, PPP is a seven-day exclusive screening of quality genre Filipino films in all cinemas nationwide in line with the Language Month. FDCP aims to further maximize and holistically conduct a series of events and forms of support for Filipino films. Lined-up activities vary from celebratory fiestas for the public to educational fora and conferences for film industry professionals.
It will run from August 15-21. As with the usual industry practice, the gross sales from PPP shall be shared only between the film producers and theaters.
During the media launch, FDCP Chairperson Liza Diño-Seguerra emphasized that these endeavors aligned with PPP would allow for Filipino films to truly grow and take the leap from local to international distributions.
“PPP comes at an impeccable time especially now that we are celebrating the 100 Years of Philippine Cinema. FDCP believes that beyond this centennial, it is high time for us to show the world the best of our films by pushing for international distributions.
“We want to inspire our filmmakers to reach audiences beyond our borders by producing films that are quality-made, well-developed, and produced with a wide local and global audience in mind. PPP encourages this by becoming their jump-off point,” Diño said.
Today, PPP is welcoming new films produced from 2017-2018 which will have their Philippine Premiere in Pista. The second year of PPP will also be the second year for Sine Kabataan Short Film Competition. For young filmmakers aged 18-30 will be conducted under FDCP in partnership with the United Nations Children’s Fund (UNICEF). As a new feature of the competition, it will have an educational and mentorship component through the Sine Kamp. Singer-actor- youth advocate Ice Seguerra will serve this year’s Sine Kabataan Ambassador.
PPP will again be supported this year by different government local government units and agencies, and by Globe Telecom with its Play It Right campaign against online piracy.
There will be eight selected films to compose in the full-length category and will be announced by the first week of July. All participating flicks will have a guaranteed of minimum 30 theaters to exhibit their films for one-whole week.
The festival is also in partnership with all theaters in the country and will kick off the season with returning Selection Committee Members editor Manet Dayrit, cinematographer Lee Briones, and Director Joey Reyes with two new members—acclaimed filmmaker Carlitos Siguion-Reyna and award-winning actress and producer Cherie Gil.