Kapamilya hunk actor and one of the of the most sought-after lead star in his generation today Arjo Atayde who perfectly fits to be the face of Beautederm’s The Origin Series scents for men for he embodies a unique and versatile character in terms of talent and style. Beautederm originated in Angeles, Pampanga founded by woman entrepreneur Rhea Anicoche-Tan in 2009.
On Saturday, April 28, at a press launch, the five-foot and nine-inch tall character actor, who just turned 27 last year was officially unveiled as the endorser of the three-scent Origin Series for men.
According to Ms. Anicoche-Tan, who happens to be a good friend of Ms. Sylvia Sanchez, the real-life mom of Arjo, “Noon pa lang talaga na nag-start sa akin si Ate Sylvia, talagang sabi ko na, ‘Ate, gusto ko si Arjo, tulungan mo ako, isa-sign natin siya’.”
She stressed that the mother-and-son isn’t a ‘package deal’ since Sanchez belongs to another talent group while Atayde is with Star Magic.
“Idol ko na (referring to Arjo) napakagaling, kasi ang market po ng Origin perfume ay different personalities and different scents. Siya kasi, ang embodiment ng versatility, hindi ba? Kaya niyang maging sweet, kaya niyang maging kontrabida na kinaiinisan ng lahat ng tao, puwede siyang maging lawyer at maging heartthrob, at pogi itong anak ko, matalino, smart… So dahil ang market natin ay A and B talaga, so, siya po talaga ang gusto ko na first ever ambassador ng ating perfume,” she added.
Origin Series for men offers three variants—ALPHA (The First) is a scent perfect for the casual and laid-back gentlemen and with its subtle and clean smell, it’s perfect for everyday wear; DAWN (The New) is the fragrance that interprets the sublime masculinity through a deep and aromatic scent with an intense, vibrant and glowing freshness; it is best for the confident and playful man; and RADIX (The Root) is cool and crisp with a hint of earthy and natural scent; which is great for both casual and professional type of man.
Atayde was last seen in the film the 2017 remake and reimagined ‘Ang Panday’ and the recently concluded TV series ‘Hanggang Saan’ where he portrayed Francisco ‘Paco’ Alipio alongside with his mom Sylvia.
Beautederm started as a small family venture that sells whitening soap and lotion, facial care kits, and other bleaching items. In a short span of time, their products became a hit and many people patronized it because of its instant proven effects and the assurance that all products are Food and Drug Administration (FDA) Philippines-approved and awarded as ‘Superbrands’.
As of today, the company caters not just to local consumers but also the international market, ages 18-70 years old, both male and female. They were able to reach countries like Australia, Canada, Hong Kong, Europe, Malaysia, Philippines, Singapore, and the US. It has also partnered with distributors in Tagum City in Davao Del Norte (Beaute Nook), Santiago Isabela (BeauteDepot), Ilagan City (BeauteWorld), Lacson St. Manila (BeauteLab), San Fernando Pampanga (Beaute Hub), Cebu (BeauteHive), Tuguegarao (Beaute Nouveau),Vigan, Cabanatuan, Bulacan and soon in Zamboanga, Butuan, Manaoag, Nueva Ecija, and in Singapore.
To purchase other Beautederm products, log on to its existing online store.